Different Ways A Business Can Flourish From Digital Marketing

Digital marketing can take any business to a whole new level. If you’re not using digital marketing tactics, then you’re missing out. Here are a few tips to explode your business through digital marketing and examples of how it has already been accomplished.

1. Increase Leads

Businesses can increase their leads via digital marketing, but these won’t be just any old leads. They will be warm leads, which are the best types of points to generate. It doesn’t matter what you sell, the more warm points you have, the more of a chance you will make many sales. Not only that, but businesses can use digital marketing to build an email list of leads and then email them on a weekly basis or whatever frequency the company chooses.

2. Drive Website Sales Through The Roof

When you implement a digital marketing campaign, which often means using an SEO strategy, then eventually consumers will find your website via the search results, especially in Google. As your website ranks for competitive keywords, more traffic will go to your site, and this will increase sales. Businesses can smoothly go from making no deals daily to making more than they ever made, but it all starts with a good digital marketing campaign.

3. Improve Presence On Social Media

Another way a business can flourish from digital marketing is its social media presence will improve. These days, companies struggle to stand out and to build their following on social media, especially on the big sites such as Twitter, Instagram and Facebook. If you run a business and you want to dominate social media, then you’ll want to implement a strategy that will help you improve your online business presence.


With digital marketing, a business can flourish in many ways, such as increasing leads and increasing sales via their website. Not only that, but digital marketing can significantly improve a business’s presence on social media.

More articles can be found at Adaptive SEO Solutions Website

We recommend that you check them out if you would like any further tips on how to really increase your strategy behind digital marketing and Search engine optimisation.

What is Search Engine Optimization and Why do I need SEO

Two great questions that get asked often, and I will answer both of them for you today. SEO can be defined most simply as this.

The practice by which you make your website more relevant in the eyes of search engines for a particular topic, keyword, or keyword phrase.

The takeaway here is relevant. In an area of 100 Italian Restaurants, are you more relevant to that search then the other 99? If not, why?

Search engine optimization does not apply any magic formulas, or deeply guarded secrets. Check out SEOmoz´s SEO Beginners Guide. It is the act of applying good practices into a webpage, such as Titles, Descriptions, Headers, URL, Body Copy, that allows search engines to understand the topic. The on-page SEO is simpler than off-page.

Off-page SEO requires link building, social networking, blogging, PRs, and more. While the on-page is for the most part set it and forget it, off-page is a monthly activity. The only time you would need to change on-page SEO is when keyword trends change, you rework the site, and when you add new content such as blog post.

Lastly, the ´Why Do I Need SEO´ is quite easily understood. If you sell a product or service, you must be found, period! This is the same rather you are online or brick an mortar. Putting a TV, newspaper, radio, or print advertisement together is how most brick and mortar locations get found, while Organic Search and Paid Search (PPC)is how your site will get found. If you want more traffic to your website, you need to rank higher within search engine result pages (SERPs) or buy ad space, while also getting more people on the internet to talk about, and link to, your website.

Google sends 78.43% of all search traffic

The First ranking position in the search results receives 42.25% of all click-through traffic

The second position receives 11.94%, the third 8.47%, the fourth 6.05%, and all others are under 5%.

If you have an advertising agency to handle your advertising, I would suggest you apply that same logic to your search engine optimization needs. First, learn the basic strategies of SEO, which I will outline in my next post, then hire a search engine optimizer to evaluate your site (this should cost under $500 for small to medium sites). If (s)he returns a report that makes sense with what you have learned, then consider a 6 month or year contract. Be sure to set goals and expectations. I will cover this in a follow up post ´What to Expect from an SEO Firm´.

I hope this helped to give you a basic idea as to what search engine optimization is from a definition point. In several followup post, I will talk in more detail about the components of SEO and how to apply them.

Video below



5 Reasons why you need a Copy SEO

Nobody creates a website to fail. At least, the intention is good.

However, we find websites that do not meet the basic needs of users. In many cases, the fault is a bad writing of texts. The information is vague, poorly written, poorly organized or impossible to find.

It looks familiar to you , right?

A good text writer for the web can solve these problems . Here are 5 reasons why you should hire one:

You need to ‘translate’ your brochures for the Internet

We see many websites that give the impression that they have copied the promotional brochure they already had, without changing a word.

We have already said it many times, but let me repeat it. Writing for in the online medium is different than doing it in printed support. Reading on the screen is more difficult, the texts must be more concise and the information needs to be better structured.

If we do not adapt the text, users will not read it.

Your website needs to be found

Your website is worth nothing if no one can find it . Almost everyone happens that most of the traffic comes through search engines. So, if you do not have a good position in search engines, it is very likely that users will not find you.

A good copy SEO knows, not only get a text that works in search engines , but it is attractive to users. That is, it will bring more traffic to your website.

You can not afford not to do it

Users on the Internet have, in general, very clear things. They know what they want : buy something, look for information, communicate or entertain themselves.

A well written web will help you to perform tasks efficiently . It will guide you in the process so that you achieve your goal with little effort.

However, a site with poor quality texts will make the user lose and get angry. If the users can not find the information, it is repetitive, it becomes heavy to read, etc. It is more than likely that they leave.

This means losing a business opportunity . Can you afford it?

You want to outdo your competitors

Quality texts is the best way to make your site stand out on the Internet . Why? Because most of the sites have a poor copy, full of verbiage or clichés, and with poorly structured information.

A good copy will give you an advantage over them.

You do not have the time or ability to do it yourself

Of course you can write it yourself. Or the fellow. But do you have the time or capacity? Writing the texts of a website takes time . I was saying before that it’s not about copying a brochure.

In addition, you need certain skills to guide users in navigation, or persuade them to take an action.

For these reasons I think you need an SEO text writer to help you with the content of your website or newsletter / email. Otherwise, you will be losing business opportunities

Can you think of other reasons? Tell us